The Picnic Box

The Picnic Box offers beautifully prepared picnic, BBQ, and platter boxes crafted fresh each day using locally sourced, seasonal ingredients from across the Bay of Islands.

Take a look: thepicnicboxboi.co.nz

Website design styled with a monstera leaf on wood. Hospitality branding by Salty Pipis Studio New Zealand

I designed a streamlined online ordering system that lets customers choose a date and time, and select either delivery or pickup from multiple locations. The site also features automated Google reviews and an interactive map of picnic locations around the Bay of Islands.

A modern flat-lay of a closed MacBook with an Apple logo, a smartphone displaying a map with picnic spots, resting on a gray textured surface next to a striped cushion on a wooden chair, with sunlight casting shadows.

Leveraging the existing brand identity, we applied the design and professional photography to bring the website to life.

A digital webpage or app overlay shows a picnic-themed website with images of food boxes, a map, and customer reviews. The overlay is superimposed on a background of a beach scene with water, sandy shore, and people walking along the beach.