Get found by the locals

Step 1: Do local keyword research

Understand what people might search for your type of products or services. Create a list of up to 10 keyword searches - ‘Hairdresser Mudgee’ or ‘Emergency Plumber Whitianga’.

Step 2: Add your local keywords to your website content

Sprinkle them throughout your website, making sure it is a natural fit (Google isn’t a fan of keyword spam, and neither are humans). Include them in your meta titles and descriptions, image names, as well as your body copy. A ‘Where we work’ section could be a good starting point.

Step 3: Optimise your Google Business Profile

Add your local keywords to your business description and make sure your profile is complete.

Step 4: Get reviews

Google reviews help to improve your search ranking so have a process to collect them. This could include a QR code at checkout or an email follow-up. Make sure you ask for photos too! Then embed those reviews on your website.

Step 5: Embed a Google map

Embedding a map from Google Business reinforces your local presence and improves your chances of appearing in local search results.

Step 6: Get listed in local directories

Your business should be in as many relevant local directories as possible.

Step 7: Post regularly to your Google Business profile

Treat Google Business like another social media platform. Post updates, promos, and tips. Posting weekly or even fortnightly keeps your listing fresh - and Google loves that.

Want some help implementing this? Drop us a message.